Chile’s wine exports to Brazil, its largest market, are increasing, helping to offset the decline in shipments to the United States, a downturn partly caused by tariffs, according to industry analysts and data.

Wines of Chile, an association representing Chilean wine producers, says that exports to the United States, the country’s second-largest market by volume, dropped by 13% in the first seven months of the year following the imposition of tariffs by U.S. President Donald Trump.

Angelica Valenzuela, sales director at Wines of Chile, explained that producers and importers initially absorbed the added costs and gradually passed them on to consumers. She noted that as the situation persisted, buyers increasingly bore the financial burden.

Chile’s wine exports to Brazil rose by approximately 10% during the first seven months of the year. The country now represents nearly half of Brazil’s wine import and holds significant potential for further growth.
The rise is driven by changing consumer habits in Brazil, where the number of regular wine consumers is growing. This shift presents new opportunities for Chilean winemakers to establish a foothold in the market, where wine culture is less developed compared to Europe and North America.

Despite declines in two major markets, China and the U.S., Chilean wine exports have steadily increased in 2025, driven by growth in other regions. This stability has helped producers navigate an increasingly unpredictable global environment. Brazil’s strong performance has provided a crucial buffer against setbacks in the U.S. and China, while also highlighting the importance of market diversification, with Chilean wines reaching new consumers across multiple continents.

POLICY & LAW | Trump Delays Tariffs on Pharmaceuticals as Talks Continue