Media Partnership : Terms and Conditions
We, Auto World Journal, Britain Herald, Emirati Times, GCC Business News and Trade World News appreciate and welcome all media partnership inquiries. In the world of events, numerous conferences, trade shows, and gatherings occur regularly, creating new narratives, directions, and dynamic market movements in the industry. We value and acknowledge the efforts of all those who work tirelessly to organize such events.
We want to encourage all of them. But there are 57000+ small and big business events taking place a month in 190+ countries located in different parts of the world. As WellMade Network’s e-publications are regarded as ‘premium brand names’ within the global business community, we receive in excess of 100 media partnership inquiries daily from various regions around the world., it’s simply unfeasible for us to engage in every one of these opportunities.
In an effort to manage the exceedingly high volume of inquiries and to ensure fairness, we implemented certain conditions on April 1, 2023. As part of this initiative, the following stipulations have been put in place. Please be aware that the management of WellMade Network’s reserves the right to make the final decision regarding any media partnership inquiry.
ATTN Note:
1)Â Please note that we do not address or acknowledge inquiries from private individuals. If you wish to inquire about a media partnership, please make sure that you are associated with an organization or event company that produces high-quality content and thought leadership, or that you are a prominent representative of such an organization or company.
2) Please note that WellMade Network’s eMedia brands will only work as ‘media partners’ with events with a minimum attendance of 2500 people. However, we may consider partnering with events that do not meet the minimum attendance requirement if the event is of global importance or has clear benefits for the country where it takes place.
3) These guidelines are subject to change at any time without notice. WellMade Network reserves the right to make the final decision on any media partnership inquiry.
- Overview: WellMade Network invites organizations and event companies interested in collaborating with us on events, conferences, and other projects related to the trade world sector to submit media partnership inquiries. We highly value working with partners who share our commitment to delivering exceptional content and thought leadership in the field.
- Benefits: Establishing partnerships with eMedia brands under the 'WellMade Network' umbrella provides you with enhanced credibility and prominence among industry professionals, business leaders, and decision makers. Our globally renowned eMedia brands offer the capability to extend the reach of your event or project to a larger audience, amplify your brand's visibility, and elevate your market reputation.
- Criteria: To qualify for a partnership with any of WellMade Network's eMedia brands, your event or project must align with our editorial motto and provide value to our readers. We reserve the right to reject participation requests that do not meet these criteria.
- To apply: If you're interested in applying for a media partnership with WellMade Network's eMedia Brands, please submit a proposal via email that outlines the details of your event or project, including the date, location, agenda, and expected support. Additionally, please provide relevant information about your organization, including its background and any relevant websites or media assets such as logos or promotional materials.
- Agreement: If your proposal is accepted, you must provide us with a media partnership agreement setting out the terms and conditions of our collaboration. This agreement will include details such as the scope of the partnership, the responsibilities of each party and the promotional activities undertaken. This Agreement, even if signed virtually, shall be legally valid in accordance with the Evidence Act of the respective countries and binding in the courts of the respective countries.
- Website Quality: A media partnership will only be formalized once we've ascertained that the development of the event website or websites is finalized, and both its desktop and mobile versions comply with our brand identity and technical specifications. The event website, must maintain exemplary standards in design quality, loading speed, user accessibility, and overall performance.
- Quality of Content: Any content supplied through Barter collaboration or Media partnership should be no more than 750 words in length. The names of individuals or institutions included in such news or articles should not exceed 10. If any content exceeding 750 words or more than 10 named will be treated as a paid article. If you are interested in publishing a paid article, please contact us at +971 5060 12456 (Available for both calls and WhatsApp), or send an email to LM@WellMadeNetwork.com.
- Promotions: As a media partner, we will promote your event or project through our media portals, social media channels, and other marketing channels. We can also provide editorial coverage for your event or project, subject to our editorial guidelines and policies. However, to ensure high-quality content, event companies or organizers must provide us with the necessary basic content. After reviewing the content, we will publish it with necessary editorial intervention within 48 hours.
The maximum support we will provide for a event will be as follows;
- WellMade Network’s eMedia brands provide an event listing that includes a header image, 250-600 words of text, a secure outbound link, and a YouTube video link (if required) in the appropriate category.
- 1 Pre-Event Article on the News Portal (Max 750 Words | Max 3 Images | one secured outbound link, and a YouTube video link (if required)
- 1 Post-Event Article on the News Portal (600 – 750 Words | Max 3 Images with a YouTube video link (if required)
- The content about the event will remain on the news portal for at least 5 years.
- Event Banner for 15 Days on the News Portal (Based on Availability | Locations other than Billboard / Leaderboard on Desktop and Mobile versions of the News Portal)
- All articles published on the news portal will be shared on the social media accounts of the respective news portals, along with the official event hashtags, only if they meet our brand quality parameters.
- Event speakers or sponsors are entitled to publish their ads or related promotional articles on any of our eMedia brands at a 30% discount. To avail of this, an introduction from the official email of the event company or clear evidence of participation in the event must be provided. This offer is valid only for 60 days before and 90 days after the event.
- Participants regularly registered for events are eligible to publish promotional articles or any other forms of advertising on Trade World News or any of our other eMedia brands at a discounted rate of 20%. For this, an introduction from the official email of the event company or otherwise a clear proof of participation in the event should be provided. This offer is valid only for 60 days before and 90 days after the event.
Related Note: Secured Outbound Links added to the articles will only be active till the end of the Event to avoid broken link issues to the News Portal.
BRAND QUALITY GUIDELINES
As you may know, all our eMedia brands, including Trade World News, are recognized as premium publications in the business world. We partner with major event organizers worldwide. While most of our experiences with them have been highly productive, some relationships have been unprofessional, which negatively affected the brand name, goodwill, and overall influence of our e-media brands. Therefore, when partnering with us for future events, please kindly consider the following guidelines.
Please note that these are generic and all of them might not be applicable to your organization. Yet, they should be taken as a reminder.
- 1. LOGO PLACEMENT
If you enter into a collaboration agreement with any of WellMade Network’s eMedia brands, the logo provided by us must be prominently displayed on the website. It should not be located on subdomains or in areas that are not immediately noticeable. The logos must be organized either in alphabetical order, according to traffic/brand equity, or according to their age as indexed by Google or recorded in the Web archive.
- 2. LOGO VISIBILITY
a) The logo, when displayed on mobile, desktop, or laptop screens in a square format, must have a minimum size of 150×150 pixels. b) When the logo is presented in a rectangular format on these devices, its minimum size should be 225×75 pixels. Please avoid using our logo smaller than these specified dimensions. It is imperative that our logo is not used in sizes smaller than those expressly specified. This stipulation is a critical aspect of our brand policy and should be strictly adhered to.
- 3. POINT OF CONTACTS
Please share the email ids and phone numbers (WhatsApp) of at least 1 event coordinator. It would be ideal if you can provide multiple contacts as we have previously observed that a single person is often non-responsive as the event date closes in.
- 4. LINK PLACEMENT
When you sign a contract with us, you need to add a link back to our partner news website on your event page. This link should include our logo, and if possible, do a brief profile of under 100 words or 500 characters that can be seen when someone clicks on the logo.
- 5. PARTNERSHIP ANNOUNCEMENT
Once we have confirmed our partnership for the event, you should share this news on your social media pages through a post. But remember, if your post includes several event participants, avoid include or tag our brand in it. Instead, we’d like our brand to be highlighted in a separate, individual post.
- 6. COMMITMENTS
Both parties must honor the commitments made in the event media partnership agreement. Any instance of non-compliance would have to be compensated.
- 7. TRAFFIC MONITORING
For the purposes of maintaining stringent security measures, preserving privacy, and preventing skewed analytics, we do not supply any external links for monitoring the traffic of our news portals. As a ‘Premium eMedia Brand’, our operations do not solely rely on regular traffic metrics. Consequently, we refrain from embedding any forms of UTM tags or traffic monitoring codes to our news portals.
Tracking links can reveal a ton of sensitive information about readers, including the following important information:
a) Reader’s full Name, eMail, Mobile Numbers.
b) Reader’s IP address.
c) Reader’s previous search terms.
d) Reader’s computer’s MAC address.
e) What websites has the reader visited?
Additionally, we do not allow tracking URLs for a number of reasons, including security.
- 8. EVENT PARTICIPATION
At least 2 Full option media passes should be provided per publication. The same must be confirmed at least 15 Days prior to the event date.
- 9. BRAND POSITIONING AT THE EVENT VENUE
Please ensure that the logo we provide for any of our brands is not placed too low on the standees or any other form of promotional materials on the venue which may reduce the visibility of the brand on the event floor.
- 10. WE DO NOT
1. Offer email contact lists for email blasts to our subscribers as we are bound to use the channel for only editorial purposes.
2. Publish individual social media posts about the event. If you can share an article with the information, the same will be published with social media posts done for the article itself for promotion.
3. We cannot permit our logo to be showcased as a ‘scrolling logo’ on the event website. Nowadays, according to a user experience research study by Google, fewer than 1% of website visitors actually wait to observe logos that appear in the ‘scrolling’ section. As such, positioning our logo in the ‘scrolling’ area does not contribute to enhancing our brand’s visibility. Furthermore, this can directly impact the perceived quality of our brand.
Any other form of promotion on the news portal for the event will be chargeable as per the requirement at the time.
The aforementioned general terms will apply to all our sister eMedia brands, which include Auto World Journal, Britain Herald, Emirati Times, GCC Business News and Trade World News
If you wish to make a media partnership inquiry or need more information about media partnership, please reach out to Mail@TradeWorldNews.com. The terms and conditions referred to above were finalized and made public on April 1st, 2023.