Armenian fashion brands are stepping onto the European stage this September, participating in two of the continent’s most prominent trade fairs with the support of the International Trade Center (ITC). The initiative is part of the EU-funded ‘Building Sustainable Apparel and Agribusiness Value Chains in Armenia’ project and is being carried out in close cooperation with Armenia’s Ministry of Economy.
From 6 to 8 September, five Armenian labels showcased their designs at Who’s Next Paris 2025, one of Europe’s largest fashion exhibitions. The event welcomed more than 45,000 visitors, including global retailers, multibrand store representatives, and e-commerce leaders, offering Armenian designers valuable opportunities to connect with international buyers and partners.
Later in the month, from 15 to 17 September, Armenia will make its debut at Texworld Apparel Sourcing Paris 2025 with a dedicated national pavilion. This presentation will bring together 11 apparel manufacturers eager to showcase their products to a global audience. As one of the industry’s most important sourcing events, Texworld hosts 1,260 exhibitors from 32 countries and gives participants the chance to explore cutting-edge textile innovations while positioning themselves on the international market.
Who’s Next remains one of the world’s largest fashion trade fairs, attracting more than 50,000 visitors and over 1,500 brands from more than 100 countries. Running simultaneously at Paris’s Porte de Versailles, the Salon International de la Lingerie serves as the leading global platform for lingerie, loungewear, and swimwear.
Meanwhile, Texworld Apparel Sourcing Paris continues to provide a major hub for the global fashion industry, convening exhibitors and buyers twice a year in the French capital. It offers professional buyers access to a vast range of apparel, from essential basics to highly creative and high-quality designs, ensuring its role as a key sourcing platform for the global fashion market.
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