Saudia Cargo has officially unveiled its ambitious new campaign, titled ‘BEYOND’, aimed at strengthening the global presence of Saudi exports and reinforcing the Kingdom’s position as a major player in international trade. Aligned with the goals of Saudi Vision 2030, the initiative represents a strategic move to empower national industries and enhance the competitiveness of Saudi-made products in global markets.

The campaign’s core message, ‘From Saudi to the World, We Reach Beyond,’ underscores Saudia Cargo’s mission to transcend geographical limitations while showcasing the Kingdom’s growing reputation for quality, efficiency, and timely delivery. Through this effort, the company is not only promoting export growth but also expressing national pride in the achievements of Saudi products.

‘BEYOND’ is a collaborative effort involving the Saudi Export Development Authority and the ‘Saudi Made’ program. The initiative seeks to stimulate the industrial sector, encourage consumer confidence, and make Saudi products the preferred choice locally and internationally. In a strong indicator of progress, Saudia Cargo reported a 14% increase in export volume last year, compared to previous years.

Announcing the campaign via its official X platform account, the company highlighted its robust logistical capabilities in transporting a wide range of national exports, including agricultural goods and dairy products. These efforts are designed to support local manufacturers and SMEs by providing them access to new international markets and trade corridors such as Manila, Kuala Lumpur, Addis Ababa, Jakarta, and Cairo.

Further solidifying its global reach, Saudia Cargo also launched a new cargo route to Zhengzhou (CGO), China, this year. This expansion reflects the company’s strategic vision to shape the future of international trade while establishing Saudi Arabia as a premier global logistics hub.

IMEX SECTOR | Bangladesh Inks MoU to Import U.S. Wheat, Seeking Tariff Relief