Morocco has launched a new initiative to strengthen its export development strategy with the introduction of ‘Power Export: One Shop Store Export’, a comprehensive program led by the Ministry of Foreign Trade in collaboration with Maroc PME. The initiative forms part of the 2025-2027 Foreign Trade Pact for Growth and Employment and aims to help Moroccan companies expand their global presence.
Designed as a one-stop shop, the program assists both existing and aspiring exporters in structuring strategies, entering new markets, and improving overall competitiveness. It is built on two complementary components that address the diverse needs of exporters.
The first, ‘Flash Diagnosis and Export Action Plan’, targets first-time private Moroccan exporters, including those based in industrial acceleration zones, with at least two years of activity and limited external capital ownership. Eligible companies must demonstrate an average turnover of at least 2 million dirhams, or 1 million for crafts, and operate in high-export-potential sectors such as manufacturing, high-value-added services, crafts, agro-food, or the green economy. This component subsidises up to 80% of export diagnosis costs, capped at 50,000 dirhams, helping firms evaluate their readiness and develop tailored export strategies.
The second, ‘Individualized Export Support’, applies to both new and established exporters. New entrants must meet the same turnover requirements and show untapped export potential, while established exporters must report a minimum of 5 million dirhams in export turnover over the past two years. Action plans must outline growth objectives, target markets, and operational steps for the 2025-2027 period. Financial support covers up to 80% of eligible expenses, with funding capped at 1 million dirhams for new exporters and 2 million for established companies.
Beyond financial and technical support, the Power Export program seeks to drive broader economic benefits, including job creation, skills development, and deeper integration of Moroccan firms into global value chains. The initiative also aims to diversify Morocco’s export markets, reinforce the international visibility of ‘Made in Morocco’ products, and strengthen exporter resilience amid evolving global trade dynamics.
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